Your conversion rate decreases on average by 4 points per second of loading. The key elements of an effective landing page □ You can then reuse this information to refine your marketing strategy and better meet your customers' needs! Landing pages are also excellent tools to learn more about your customers and test your audience's interest in different products, offers, or content. By optimising your landing pages with relevant keywords, you can also attract more qualified traffic to your e-commerce site.Ĭollecting valuable data about your customers □ The perfect opportunity to take the time to highlight all its advantages and seduce your prospects!īy guiding your visitors through a simple path with a single purpose (buying a product, signing up for a newsletter, downloading a playbook, etc.), you eliminate all possible distractions and significantly increase your chances of conversion.Įach landing is a new page indexed on your site! It improves your natural referencing and therefore offers you more visibility on search engines. 4 benefits of landing pages for your e-commerceĪ landing page focuses on a specific product or offer. PS: To help you put these tips into practice, I've included examples of landing pages for you to copy right away □ In this newsletter, I reveal the advantages of a landing page strategy for your business and share with you the key elements to creating ultra-effective landings! Why? With an average conversion rate of 12.9%, landing pages are an excellent way to reduce your advertising expenses, decrease your CPA, and increase your sales □ Today, I suggest we explore a tool that is often underestimated but incredibly powerful: landing pages.
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